7 Great Examples of Company Values Videos

There are many ways to bring your values to life using the moving image, from a fun, humorous, lighthearted approach, to an emotional, impactful documentary approach and everything in between. This document is intended to help your discussions by giving some examples and sparking ideas for a company values video.

The following examples are here to help you develop a concept for a film that will help your intended audience understand and remember your values.

What Is a Company Values Video?

A company values video is a concise visual presentation that articulates an organisation’s core principles and cultural ethos. Unlike traditional corporate messaging, these videos provide a candid glimpse into the company’s identity, often featuring employees sharing personal insights and experiences. This approach humanises the brand, making abstract values tangible and relatable to both internal and external audiences.

Why Create a Company Values Video?

Producing a company values video serves multiple strategic purposes. It aids in attracting talent aligned with your organisational culture, enhances employee engagement by reinforcing shared principles, and communicates your brand’s identity to clients and stakeholders. In an era where authenticity is paramount, such videos offer a transparent medium to convey what your company stands for, fostering trust and connection.

Benefits of Company Values Videos

Company values videos offer several advantages:

Recruitment Tool: They provide potential hires with a clear understanding of your workplace culture, aiding in informed decision-making.
Employee Alignment: Internally, these videos reinforce the company’s mission and values, promoting a cohesive work environment.
Brand Differentiation: Externally, they distinguish your brand by showcasing unique cultural aspects that resonate with clients and partners.
Enhanced Communication: Visual storytelling can effectively convey complex values, making them more accessible and memorable.

Integrating Values Videos into Your Strategy

To maximise impact, company values videos should be integrated across various platforms:

Onboarding: Incorporate them into new employee orientation to instil core values from the outset.
Marketing: Use them in campaigns to convey brand authenticity.
Internal Communications: Share updates or reinforce values during company meetings or newsletters.
Social Media: Leverage platforms like LinkedIn to reach broader audiences and showcase company culture.

Animated Company Values Videos

Animation is a popular option for company values videos because values are often abstract and difficult to capture on film. Animation allows you to be as creative as you like with the visual representations of those values. It’s easy to bring in a touch of humour and they are often a budget friendly option.

Simple motion graphics like this can be achieved cost-effectively within your brand guidelines:

Here are two examples that use characters to bring the values to life:

Looking at getting yourself a company values video?
Get in touch! We’d love to help you out!

Live Action Company Values Videos

Another way to go is using live action promotional videos for your company values video.

Apple

Apple takes a minimalist yet powerful approach in its company culture video. Opening with the word “open”, the film sets the tone for a message about inclusion and transparency.
Rather than relying on interviews or direct dialogue, the video weaves together close-up portraits of 68 employees, unified by a single, steady voiceover. The stylistic choices – clean visuals, measured pacing, and meticulous production – mirror Apple’s broader brand identity: sophisticated, deliberate, and design-led.

Uber

Uber have made a similar company values video but they’ve brought their staff in to talk about the company. This is a popular approach for values videos as it helps to show the staff embodying the values. It also helps to show diversity and inclusivity.

Netflix

Netflix opens its company culture video with a clear and memorable theme: “freedom and responsibility.” This guiding principle is explored through a range of employee interviews, each offering a personal perspective on what the phrase means in practice. Some scenes feature staff and managers seated side by side, offering a quiet but effective glimpse into a culture that values openness over formality and encourages honest dialogue across all levels.

Looking to get a video produced for your company? Check out our brand videos for some inspiration!

Mass Mutual

Mass Mutual demonstrate how it’s possible to transform your values into a piece of emotional storytelling. A really interesting way to get people to remember your values is to embody them in a powerful emotive story.

We hope these 7 examples help inspire you to create a company values video that showcases your ethos to your clients and prospective clients.

If you have any questions about how a video like this could help support your marketing, let us know. We love to talk about how video content can help to drive up engagement, improve trust and brand loyalty.

We’d love to hear about your video ideas. Get in touch and let’s make it happen!